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Solutions > Marketing/ Business Intelligence
Marketing/ Business Intelligence
The ability to effectively collect, analyze and share business information is crucial to the competitiveness and long-term success of today's companies.
Braincess' elite consulting team exploits advanced analytic technologies to enable businesses to better assemble and transform rich sets of business data into meaningful insights. Using this knowledge helps businesses make better strategic decisions in developing new products and services for the enterprise.
With Braincess' in-depth analytics, companies gain fast, insightful visibility into areas such as product mix, targeted marketing, customer loyalty and retention, and competition.
For example:
Perhaps you are running a business in a mature industry and attracting new customers is becoming increasingly more difficult. With the high cost of acquiring new customers, you may be thinking of expanding your product lines in an effort to maximize the value of your existing customers. A customer who is already happy with your company's service is much more likely to purchase another product from you. This creates many opportunities for cross-sell and up-sell target modeling.
Alternatively, you may be trying hard to retain your existing customers. In this case, retention and renewal models which help determine causes and predict the likelihood of attrition or renewals may be helpful. By taking proactive steps to learn more about your customers, you will be better able to retain them at significantly lower costs than trying to acquire new customers.
Consider this: you're a company wanting to market to a new target group with similar demographic and behavioral characteristics to those from a previous campaign. In this case, a model built by using the previous campaign's data can be used to predict the response likelihood from the new target group, enabling the appropriate efforts to be channeled to those most likely to convert to customers.
Solutions
- Direct response model
- Profiling and segmentation
- Customer behavior analysis
- Customer attrition/churning modeling
- Customer propensity analysis
- Customer profitability analysis
- Customer risk analysis
- Cross-selling modeling
- Data mining
- Business & strategic simulation
- Industry competitive data analysis & modeling
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